The era of omnichannel customer experience is upon us. Where multichannel meant having a presence online, on social and in-store, omnichannel customer experiences integrate every touchpoint, allowing customers to start an encounter with your brand on one channel and pick it up on another – start shopping on your website, but collect in-store for instance. From the customer’s point of view, it creates a frictionless way to shop, decide and purchase through whichever channel is most convenient to them. For retailers, the opportunities are huge.
Get the tech right
According to ClickZ, shoppers who use three or more channels to interact with brands have a purchasing frequency rate 250% higher than single-channel users. Harvard Business Review also reports that customers who used more channels spend an average of 4% more in physical stores and 10% more online. Technology, of course, is at the heart of achieving this level of integration. With support from Portman Asset Finance you can invest in your tech estate to create a seamless customer experience. A back-end system that integrates customer accounts and inventory across web, social and in-store; handheld POS systems that sales staff can use to check stock and product details, take orders and make personalised suggestions (without leaving the customer); even smart mirrors and augmented reality that allow customers to virtually ‘try before they buy’. Portman can help you finance your digital sophistication both online and in-store to future proof your brand and create an experience people talk about.
Refurb for the win
Consumers are returning to shop in-store, but they are expecting a refreshed, personal and easy encounter – mirroring their online activity. Many of our customers are investing in fit-outs to refresh their stores, and using our support to increase their stockholding, together creating a wholly satisfying retail experience: “The product was recommended to me on Instagram, I used augmented reality on the mobile app to explore the product. I ordered it online and then headed to the store because it’s such a cool space and the staff are great. They greeted me by name as I arrived, and gave me personalised recommendations for accessories that I hadn’t considered. I got a discounted bundle price because I’m a loyal customer. I paid for it with my smartwatch, while another staff member brought my package out to me, with my name already printed on the box.”
Hire purchase usually involves paying the VAT and a deposit up-front. Fixed monthly repayments are then made, affected by whether you pay off the entire loan over the term or chose a final balloon payment. The final option to purchase is guaranteed for a nominal fee, transferring ownership of the asset to the customer.
Hire purchase is well-suited for situations where a company definitely wants to own the item at the end of the term, often where the asset has a significant usable lifespan, a high residual value and will not need to be upgraded.Explore Hire Purchase
Equipment leasing allows a business to acquire hard or soft assets without the upfront costs associated with large purchases. A lender purchases the item, the business then leases it through fixed monthly payments over an agreed term.
Typically, asset finance is provided for high value ‘hard’ assets such as machinery, equipment, or vehicles, but Portman also arranges asset finance for ‘soft’ assets such as IT, fitness, catering, or vending equipment, as well as premises fit-outs, furniture or even air-conditioning.Explore Lease Finance
Business loans are a way of borrowing money, which is repaid in monthly instalments, including interest, over an agreed term. Business loans are a common way to help smooth out cashflow fluctuations and take opportunities where otherwise they could be missed due to a lack of working capital.
Business loans can be secured or unsecured. Portman typically provides unsecured loans which can be more flexible and do not require collateral but are likely to require a personal guarantee. Secured loans are tied to an asset which the lender can claim ownership of if repayments are not made, these may be used in equipment refinance deals.Explore Business Loans
New businesses often need an injection of finance to get them off the ground. Asset finance for new businesses allows you to focus on running your company and bringing in customers, confident that you have the equipment, vehicle or stock you need without the large initial outlay.
Using finance for your equipment means that you preserve the credit card or overdraft for contingency and operating expenses when the unexpected happens.Explore Start Up Loans
If you recently bought a high-value item outright but would now prefer to have financed it, we can help with a sale-and-lease-back agreement. If the item is less than 3m old, give us a copy of the invoice and we will calculate the current value. After a few checks and acceptance of the term and monthly repayments, we can give you the cash equivalent of the invoice to put back into the business. You’ll then make fixed monthly payments including interest, whilst your asset earns you money.
If your business owns high value assets that are not currently on finance, subject to a valuation, it is also possible to use them as security for a loan, with lenders offering a cash loan up to a % of the asset’s value.Explore Refinance
With no personal guarantee up to £250k, Recovery Loans offer an excellent way of making sure your business gets back on its feet after the effects of the pandemic. Many businesses affected by the Covid-19 pandemic and its restrictions can access the UK government’s Recovery Loan Scheme (RLS), providing UK SMEs with better access to finance.
Recovery Loans can be used for any legitimate business or simply provide cashflow. Up to £350k can be borrowed on terms from 2 to 6 years and with no personal guarantee up to £250k, your personal wealth is not at risk.Explore Recovery Loans
Having the opportunity to offer a lease option on a commercial fit out which covers the partitioning, carpets, and furniture – all of the items you would think you couldn’t lease- is fantastic. It means that our clients can keep the same specification, rather than having to cut down and restrict elements of the project. As a contractor, it also means we can get a deposit up front, which secures our labour and materials.
I gave George at Portman a ring, he was really helpful and laid out all the options. We ended up spreading the payments over three years- it is a very simple, straightforward agreement and the decision was back in 24 hours. The whole Portman experience has been fantastic.
From the first call, they were very friendly and very helpful – our Account Manager guided us along the way for our first finance agreement and we’ve never had a problem since. We used them again for the new press six years down the line.
Portman enabled us to spread the cost of purchasing the equipment for our trampoline park, which meant we could use extra marketing channels and launch the business the way we wanted to. If we hadn’t been able to spread the cost of our initial fit out, we probably wouldn’t be in the position we are today.
My Account Manager, Jordan has helped me out from the top to the bottom and I really appreciate what he has done for me. He’s made it a smooth journey for me and was great at keeping me up to date over the phone and would even respond to emails out of hours which I really appreciated.
With the support from Portman, Georgia opened her stunning restaurant in Chelsea, London and has since received a considerable amount of success, receiving glowing reviews about the food, beautiful location and her hard working team.
Lamen needed the finance to secure his dreams. Lamen was assigned one of our dedicated Account Managers, making his process as simple and easy as possible. Portman were able to provide the finance to lease all his Kitchen Equipment so he could stay ahead in the competitive market.