The demand for new and innovative health treatments is presenting gyms and spas with a prime opportunity to grow their businesses.

Many companies are investing in their facilities to offer a wider range of physical, psychological and nutritional activities as an increasingly fitness-conscious public seek a more holistic approach to their overall health.

The Grove Hotel in Hertfordshire has just announced plans to transform its wellness offering, investing £300,000 in adding physiotherapy and nutrition consultation rooms to its Sequoia spa, along with new fitness zones specialising in cardio, strength and functional training featuring cutting-edge Technogym equipment.

Members will be offered health assessments, quarterly fitness tests, personal training sessions and sports massages, as well as nutrition and physiotherapy consultations. The spa’s treatment menu will also include Natura Bissé’s innovative Mindful Touch massage, which combines a traditional massage with virtual reality, and a High Definition Face Lift, an alternative to microinjections.

A recent report compiled by wellness platform Mindbody found that growing consumer awareness of the benefits of exercise and advances in wellness technology were driving growth in the UK fitness industry. The report also identified an increased corporate interest in wellness and that 63% of consumers value flexible access to gyms and workout sessions to cater for more varied working patterns – a trend that could signal the end of traditional ‘peak hours’ demand in the industry.

Spa consultancy firm Raison d’Etre is expanding its services to offer more psychological therapies focused on emotional healing, such as stress management and life coaching. This is to provide a balance of longer-term reflective treatments as well as traditional short-term spa treats to help boost clients’ health and happiness.

“We’re seeing a clear move from certain spas and gyms to offer a substantial range of treatments that care for the mind and body,” says Mark Kozo, Head of Marketing at Portman Asset Finance. “It now goes well beyond simple pampering as more people are becoming aware of the importance of maintaining or improving all elements of their physical and mental health.

“This is opening up a number of great opportunities for businesses in the fitness and wellbeing sector. Those that invest in their facilities to provide a blend of new-wave innovative therapies with traditional fitness and wellbeing treatments – as well as offering more flexible opening hours – can attract more customers through their doors.”

Securing an asset finance agreement can ensure a gym or spa gains instant access to the equipment and facilities they need to expand their services, meaning they can earn money from their new assets while paying for them in low monthly instalments. This preserves their working capital, allowing them to grow quickly in a risk-free way.

If you’d like to find out more about securing asset finance to grow your fitness or wellbeing business, call our expert Account Managers on 01604 321 995. More details about our finance products can be found here.

Portman Asset Finance