Businesses in the UK leisure sector are looking to improve their attractions in a bid to maximise the income potential springing from a rise in Brits taking staycations.
Inbound tourism for 2017 increased by 6.6% according to VisitBritain figures, and is expected to rise further in 2018 as more British families opt for a staycation instead of travelling abroad.
The British Association of Leisure Parks, Piers and Attractions (BALPPA) says this is a major factor in boosting the sector, with investment into the UK leisure industry topping £50m this year.
The prolonged uncertainty over Brexit, the relative weakness of the pound and upcoming new rides such as Alton Towers’ Wicker Man are inspiring more Britons to spend their money on home soil, as well as encouraging more international visits.
Mark Kozo, Head of Marketing at Portman Asset Finance, said: “The growth in staycations is a fantastic opportunity for British leisure businesses to enhance or refresh their visitor attractions.
“There’s no doubt that those who invest in innovative ideas and exciting events will reap the rewards as more people recognise the value in seeking fun, shared experiences within the UK – but offering something new will be the key.”
To find out more about securing affordable finance to fund growth in your leisure business, call one of our expert Account Managers on 01604 321 995. You can also discover more about our leisure finance products here.