The restrictions of the pandemic caused a major setback for the amusements industry. However, the sector is expected to bounce back with technology and social media playing an increasing role in driving customer growth.

Invest in attracting a wider market
Recent legislation limiting spend on gaming machines may have reduced revenues in the short term for entertainment and gaming businesses. However, this has changed perceptions of gaming venues, making them feel ‘safer’ and more appealing to a wider audience who may not have ventured in before. With the right investment and savvy diversification (wider food and drink options for instance), amusement venues can now compete for a larger stake of the evening entertainment landscape, increasing footfall and profit-per-visit.
Go big on social
Amusement venues can use social media to increase awareness among new audiences. Got a new game? Share it to your audience. The right game can draw traffic to your venue. Running a competition night? Again, make a splash on social. Successful use of social media requires consistent content creation, strategy and management. A loan from Portman Asset Finance can help fund investment in social media, training and wider marketing activities to grow your customer base and put your venue on the map.
- Cabinets & game-packs
- New & vintage machines
- Simulators
- Cash handling
- Novelty machines

Invest in family
It’s a perfect time to enter or expand into the Family Entertainment Centre and game room market. The latest systems are more interactive and engaging than ever before, providing experiences for all ages that aren’t easily replicated on a mobile phone or in the home. Invest in a sophisticated high tech game room environment with finance from Portman and you’ve moved from ‘amusement venue’ to ‘family attractions’.
Invest in the future
Those innovations we mentioned above? Well they include virtual reality. Expected to reach over 70 million users by 2023, VR is here to stay, with several manufacturers showcasing their new VR games at the 2022 EAG show in London. For entertainment and gaming businesses, VR can drive traffic to your venue and help it stand out from the competition. Most importantly, VR systems can deliver maximum experience for your customers without demanding a lot of your floorspace. One of the great benefits of VR is the ability to play games with other players. That’s a great up-sell opportunity for groups, and creates a unique creative energy in your venue. Watching people playing Virtual Reality is often a hilarious spectacle in itself! Finance from Portman can help you invest in future tech today.
Invest in the experience
Competition for consumer attention is tight for entertainers. We’ve all got mobiles with OLED screens and a whole heap of games. We’ve all got gaming systems at home. Everything is on demand. But that’s where the opportunity lies for businesses in the entertainment and gaming sector. People still want to go out. They still want live experiences. They still want food, drink, fun and games with friends and family.
How can we support your Entertainment & Gaming business
Whether you are investing in the latest machines, replacing old cabinets, adding vintage arcade games to your venue, branching out or doing a complete refurbishment, Portman can help finance your ambition.
Hire purchase usually involves paying the VAT and a deposit up-front. Fixed monthly repayments are then made, affected by whether you pay off the entire loan over the term or chose a final balloon payment. The final option to purchase is guaranteed for a nominal fee, transferring ownership of the asset to the customer.
Hire purchase is well-suited for situations where a company definitely wants to own the item at the end of the term, often where the asset has a significant usable lifespan, a high residual value and will not need to be upgraded.
Explore Hire PurchaseEquipment leasing allows a business to acquire hard or soft assets without the upfront costs associated with large purchases. A lender purchases the item, the business then leases it through fixed monthly payments over an agreed term.
Typically, asset finance is provided for high value ‘hard’ assets such as machinery, equipment or vehicles, but Portman also arranges asset finance for ‘soft’ assets such as IT, fitness, catering or vending equipment, as well as premises fit-outs, furniture or even air-conditioning.
Explore Lease FinanceBusiness loans are a way of borrowing money, which is repaid in monthly instalments, including interest, over an agreed term. Business loans are a common way to help smooth out cashflow fluctuations and take opportunities where otherwise they could be missed due to a lack of working capital.
Business loans can be secured or unsecured. Portman typically provides unsecured loans which can be more flexible and do not require collateral but are likely to require a personal guarantee. Secured loans are tied to an asset which the lender can claim ownership of if repayments are not made, these may be used in equipment refinance deals.
Explore Business LoansNew businesses often need an injection of finance to get them off the ground. Asset finance for new businesses allows you to focus on running your company and bringing in customers, confident that you have the equipment, vehicle or stock you need without the large initial outlay.
Using finance for your equipment means that you preserve the credit card or overdraft for contingency and operating expenses when the unexpected happens.
Explore Start Up LoansIf you recently bought a high-value item outright but would now prefer to have financed it, we can help with a sale-and-lease-back agreement. If the item is less than 3m old, give us a copy of the invoice and we will calculate the current value. After a few checks and acceptance of the term and monthly repayments, we can give you the cash equivalent of the invoice to put back into the business. You’ll then make fixed monthly payments including interest, whilst your asset earns you money.
If your business owns high value assets that are not currently on finance, subject to a valuation, it is also possible to use them as security for a loan, with lenders offering a cash loan up to a % of the asset’s value.
Explore RefinanceWith no personal guarantee up to £250k, Recovery Loans offer an excellent way of making sure your business gets back on its feet after the effects of the pandemic. Many businesses affected by the Covid-19 pandemic and its restrictions can access the UK government’s Recovery Loan Scheme (RLS), providing UK SMEs with better access to finance.
Recovery Loans can be used for any legitimate business or simply provide cashflow. Up to £350k can be borrowed on terms from 2 to 6 years and with no personal guarantee up to £250k, your personal wealth is not at risk.
Explore Recovery LoansWe make things easy
We know that finance can sometimes be confusing and stressful, but what we do is simple.