With the industry changing at breakneck speed, small beauty salons will need to experiment and try out alternative opportunities if they wish to compete with the larger businesses.
Changes in technology and consumer behaviour are factors that can play a vital role in how salons can thrive. For salon owners working with a limited budget, availing of beauty salon finance can help you take your business in the right direction. Here are a few trends you can look into:
Providing mobile-friendly services
A significant number of people have access to or own some form of a mobile device such as a smartphone or tablet. Consumers use their mobile devices to access the Internet. This includes doing research on a brand, booking for services, and purchasing items, among others.
Providing services designed for mobile users can make your business stand out. The following are a few ideas to consider:
- Provide charging stations
- Offer free access to Wi-Fi
- Design a business website
- Use SMS to schedule or confirm appointments and send notifications
- Create an enterprise app
Offering independent products
A growing number of small businesses are developing products for the salon industry. Try out a few products and you may find a few pleasant surprises. By working with other small businesses, this may open up opportunities that could benefit all parties. Using and promoting products from lesser known brands can also make your salon appear as a trendsetter in the industry.
If you have created a website designed for your salon business, you can use it to sell some of the products that your salon uses. A significant percentage of consumers purchase items online. By using your website to display some of these products, you can take advantage of residual income as well.
Driving to your clients
Mobile services can mean more than just using your smartphone or tablet. Your business can also provide services from beyond the salon’s walls. Hair and nail experts can be hired by clients for weddings, bachelorette parties and other similar events. The mobile business provides an extension to your physical store and brings you more revenue on the side. Plus, a well-designed vehicle that features the business’s logo and contact numbers can also work as a moving billboard.
There are many more opportunities you can take advantage of to help your salon business grow. If you have limited business funds but wish to explore these options, call, email or visit Portman Asset Finance today. Our Account Managers are ready to answer questions and help you get the financing you need, click here to find out more about our beauty finance products.